Post by abdullah15 on Nov 12, 2024 12:17:19 GMT 8
Guess what? You might be sending your bulk email marketing services emails straight to spam… But don’t worry, we know exactly what to do.
A strong email domain reputation is necessary to make sure your emails reach your audience. It determines if your emails hit the inbox or get lost in the spam folder.
Find out what it is, why it matters, and practical steps to enhance yours. Battling a bad score? Just starting out? This article has everything you need to improve your domain reputation
What is email domain reputation?
Email domain reputation is how mailbox providers see the emails from your domain.
It’s super important for email marketers because it helps decide whether your emails go to the inbox or the spam folder.
👉 A good email domain reputation makes sure that your emails reach your audience.
👉 A poor reputation means many of your emails might go to the spam folder or get blocked.
Mailbox providers use different factors to check your reputation, for instance, how many people mark your emails as spam. They also look at your sender reputation.
Your sender reputation includes your email domain reputation and your IP reputation. Spam complaints and sending emails to invalid addresses harm your site’s reputation as well.
A person writing an email.
source: Storyset
Email domain reputation vs IP reputation
Both are critical for email delivery. They decide if your emails reach the inbox or go to spam.
But what are the main differences? Let’s take a look at a table to make things clear:
Feature Email domain reputation IP reputation
What it is: How mailbox providers see your domain How mailbox providers see your IP address
Who it affects: Your entire domain Specific IP addresses used to send emails
Key factors: Sending practices, spam complaints Email volume, spam complaints, blacklist status
Impact of bad reputation: Poor domain reputation means emails might go to spam or get blocked A bad IP reputation can get emails blocked or sent to spam
Scope: Broad, affects all emails from the domain Specific, affects emails sent from that IP address
Recovery: Fixing sending practices, reducing spam complaints Changing to a dedicated IP address, improving sending habits
A strong email domain reputation is necessary to make sure your emails reach your audience. It determines if your emails hit the inbox or get lost in the spam folder.
Find out what it is, why it matters, and practical steps to enhance yours. Battling a bad score? Just starting out? This article has everything you need to improve your domain reputation
What is email domain reputation?
Email domain reputation is how mailbox providers see the emails from your domain.
It’s super important for email marketers because it helps decide whether your emails go to the inbox or the spam folder.
👉 A good email domain reputation makes sure that your emails reach your audience.
👉 A poor reputation means many of your emails might go to the spam folder or get blocked.
Mailbox providers use different factors to check your reputation, for instance, how many people mark your emails as spam. They also look at your sender reputation.
Your sender reputation includes your email domain reputation and your IP reputation. Spam complaints and sending emails to invalid addresses harm your site’s reputation as well.
A person writing an email.
source: Storyset
Email domain reputation vs IP reputation
Both are critical for email delivery. They decide if your emails reach the inbox or go to spam.
But what are the main differences? Let’s take a look at a table to make things clear:
Feature Email domain reputation IP reputation
What it is: How mailbox providers see your domain How mailbox providers see your IP address
Who it affects: Your entire domain Specific IP addresses used to send emails
Key factors: Sending practices, spam complaints Email volume, spam complaints, blacklist status
Impact of bad reputation: Poor domain reputation means emails might go to spam or get blocked A bad IP reputation can get emails blocked or sent to spam
Scope: Broad, affects all emails from the domain Specific, affects emails sent from that IP address
Recovery: Fixing sending practices, reducing spam complaints Changing to a dedicated IP address, improving sending habits